The trouble with using the word Efficiency

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You are in a project kick-off meeting and the business sponsor has been talking about the importance of the project. They stress the tendencies for past projects to run late and over budget and the importance of ‘efficiencyon this project. Everyone agrees…

Efficiency is one of those words I like to call problematic.

Why would I say that?

The word efficiency needs to be considered on three levels:

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The trouble with using the word Obviously

 Available in Soundcloud 

or PDF

Imagine sitting in the board-room with your peers listening to one peer presenting a business case for a new product to go into your primary market.  Then you hear the O word… ‘Obviously you need to…' The words fade into background noise as you fold your arms, lean back in your seat, lock your jaw and start perusing your peers for their response.  

'Obviously' is one of those words I like to call problematic.

Why is using the word ‘obviously’ one of the fastest ways to split your audience and put people off side?

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